Andryanna Sheppard
 
 

ABOUT

My name is Andryanna Sheppard. I’m the Consumer Investigative Reporter at WINK News, the CBS-affiliate serving Fort Myers, Naples and the rest of Southwest Florida. I’m passionate about helping others keep as much money in their pockets as possible, especially during the worst inflation the United States has seen in about 40 years.

I joined WINK News as a multimedia journalist in February 2020 after nearly 3 years at KDRV NewsWatch 12, the ABC-affiliate of Southern Oregon and Northern California. In July 2021, I was promoted to Consumer Investigative Reporter. I’ve made it my mission to help viewers stretch their dollars in their already tight budgets. I have also been the go-to reporter in this market regarding information and investigations into Florida’s homeowners insurance crisis. After Hurricane Ian, I’ve helped countless victims get their insurance checks, fix their homes and finally put the physical reminders of the devastating storm behind them.

My website has several tabs showing the main topics I’ve covered since I became WINK’s Consumer Investigative Reporter. As you scroll down the home page, you’ll find my résumé and my reel displaying creative standups, live shots and some stories I’ve worked on over the last four years. Both my reel and résumé have their own pages as well.

The “Investigations” tab has six stories. I investigated a Florida homeowners insurance company in the next two stories. The company is suing more than a hundred of its policyholders for repairing their homes more than a year after Hurricane Ian. These three stories led to the state looking into whether the insurance company can actually take their customers to court. I’m expecting to shed more light on this company in the coming weeks. The following story shows what happens when you don’t research a pet store before you spend thousands on a furry family member. One family learned the hard way and is now suing the infamous store for selling them a sick puppy. The next story dives into the City of Fort Myers keeping their promise to turn an old lime sludge site in an underserved neighborhood into a park. The park still does not exist. You’ll also find a story about my struggle making sure my preventive colonoscopy was covered.

In the “Insurance Crisis” tab, you’ll see stories all about Florida’s homeowners insurance crisis. You’ll find stories about premiums costing more than mortgages, the state promising to help pay some folks’ deductibles without a plan ahead of the announcement and how homeowners could miss out on thousands of dollars in their returns since Congress did not declare Hurricane Ian a 'qualified disaster.’ This reporting led to Congress giving Ian that distinction.

The “Getting Results” page shows three stories of viewers coming to me with problems they tried fixing themselves but could not yield results. I helped a homeowner get a new and cleared check from her insurance company to repair her home after she was hit with an “insufficient funds” charge when she tried to cash the first check the company gave her. Florida Power and Light lowered one woman’s $13,000 power bill once I stepped in. She received that bill about a month after Hurricane Ian even though the storm knocked out her home’s electricity for weeks. Another woman was finally able to put that devastating storm behind her after I helped her get answers and money from her insurance company. Right below that is the final story in the years long investigation into an unlicensed contractor. My reporting led to his arrest and later conviction after a family accused him of taking their money to repair their Hurricane Irma-damaged condo. Their in the process of getting their money back almost 7 years after they first hired the unlicensed contractor.

The "Savvy Shopping” page shows just a taste of some of the stories I did after tracking the prices of the same 10 common grocery items at the same Walmart, Target and Publix over the last three years. You can see how much money the same basket will cost you now compared to 2021. I also discovered shoppers spend more money opting to pay for their groceries online and pick them up in store at the convenience instead of going up and down the aisles and paying at the register themselves.

In the final “In the Community" tab, you’ll find a number of stories educating and uplifting the community as well as exposing injustices. There are stories about the racial disparities in surviving breast cancer and the neighborhoods around Southwest Florida without access to fresh food and grocery stores.

I believe all of the stories you will find on this website show my skills and dedication to helping others through journalism. I’m looking for my next opportunity that will allow me to keep doing that and challenge me to be an even better reporter.

 
 
 
 

ON-AIR PORTFOLIO

 
 
 
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RÉSUMÉ

 
 
 
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Experience:

investigative Reporter - FOX5 Vegas- Las Vegas, nevada

july 2024 - Present

Demonstrated exceptional leadership in content strategy and audience engagement by launching the station’s first Investigative Unit at the #1 station in the market, delivering impactful storytelling to nearly one million households. Spearheaded the development and execution of FOX5 Investigates as the sole Investigative Reporter, effectively communicating critical information to the public and within the newsroom.

Key accomplishments:

  • Developed and executed strategic communication initiatives that educated and engaged audiences on complex issues, aligning with organizational goals.

  • Translated investigative findings and data into compelling, easy-to-understand content, ensuring clarity and impact for diverse audiences.

  • Collaborated cross-functionally with stakeholders to uncover financial injustices within homeowners associations, equipping audiences with actionable insights.

  • Cultivated relationships with community members, elected officials, and local public relations contacts to generate story ideas.

  • Managed and updated digital platforms daily as a go-to content creator, driving audience engagement and significantly increasing page views with a consistent reach of millions.

  • Created informative content that empowered viewers to navigate healthcare challenges, avoid scams, and make informed decisions, demonstrating a strong ability to communicate important topics effectively.

  • Designed graphics and created content for social media including breaking news updates and feature stories.

  • Attended annual Investigative Reporters and Editors conference.

Consumer investigative Reporter - WINK NEWS - FORT MYERS, FLORIDA

February 2020 - june 2024

Uncovered critical gaps in Florida’s homeowners insurance crisis while at a high rated station in the market, drawing the attention of state officials and driving meaningful action. These award-winning investigations not only informed the public but also provided essential resources that helped homeowners rebuild after the most devastating hurricane in Florida’s history. They continue to generate hundreds of thousands of views on YouTube.

Key accomplishments:

  • Promoted to Consumer Investigative Reporter just one year into my position as general assignment reporter.

  • Developed and executed enterprise content strategies—researched, pitched, wrote, shot, and edited original stories that resonated with diverse audiences and aligned with organizational messaging that consistently reached millions.

  • Cultivated relationships with community members, elected officials, and local public relations contacts to generate story ideas.

  • Solved audience and stakeholder challenges by identifying key issues, creating informative content, and providing actionable solutions to drive engagement and trust.

  • Provided data-driven insights—tracked economic trends, including grocery prices over a three-year period during record inflation, translating findings into digestible content for broad audiences.

  • Led crisis communications initiatives—spearheaded newsroom coverage of Florida’s homeowners insurance crisis before and after Hurricane Ian, ensuring clarity and timely updates on a rapidly evolving issue.

  • Supported leadership communications—served as a fill-in anchor, delivering key messages and maintaining continuity in public-facing communications.

  • Managed and updated digital platforms daily, driving audience engagement and significantly increasing page views.

  • Designed graphics and created content for social media including breaking news updates and feature stories.

  • Spearheaded, produced and anchored the first Black History Month, a 30-minute special highlighting change, resilience and success within Southwest Florida’s African-American community.

  • Attended annual Investigative Reporters and Editors conference.

  • 2022 Florida Association of Broadcast Journalist News Awards finalist.

  • 2024 Society of Professional Journalists Florida Chapter Sunshine State Awards finalist.

Reporter/Anchor/producer - KDRV NEWSWATCH 12 - MEDFORD, OREGON

APRIL 2017 - January 2020

Served as the go-to reporter, mentoring new employees and providing hands-on training to ensure a smooth transition into our team. I quickly became a trusted leader, frequently stepping in as a fill-in anchor and producer, demonstrating adaptability, strong communication skills, and the ability to manage high-priority content under tight deadlines.

Key accomplishments:

  • Developed and executed engaging content—researched, wrote, filmed, and edited original stories for morning, early evening, and nightside broadcasts, ensuring messaging aligned with audience needs and organizational goals.

  • Managed high-stakes content production—stepped in as a fill-in producer for key newscasts, overseeing editorial decisions, script development, and execution to maintain quality and consistency.

  • Cultivated relationships with community members, elected officials, and local public relations contacts to generate story ideas.

  • Designed graphics and created content for social media including breaking news updates and feature stories.

  • Delivered leadership communications—served as a fill-in anchor for morning and midday newscasts, effectively communicating critical information, engaging audiences, and maintaining trust.


Strengths and Expertise:

PRODUCTION:  

  • website publication, speech/script/press release writing, time management, media relations, social media and content creation, deadline driven, data analytics, project management, strategic planning

COMPUTER SKILLS:  

  • Microsoft Office Suite (Word, Outlook, Excel, Teams), Pages, Keynote, Numbers, Canva, iOS and OS X, Windows, Zoom, Google Workplace, SEO, Adobe Premiere, Edius

SOCIAL MEDIA: 

  • Facebook/Facebook Live, Twitter/X, Instagram, Threads, Snapchat, TikTok


Education:

SAN FRANCISCO STATE UNIVERSITY - SAN FRANCISCO, CALIFORNIA

AUGUST 2012 - JANUARY 2017

  • Earned a Bachelor of Arts in Broadcast and Electronic Communications Arts

  • Graduated with Cum Laude Honors; Overall GPA: 3.62, Final semester GPA: 3.91

  • On the Dean's List every semester

  • Made the list of 76 Seniors with Cumulative GPA of 3.5 or Higher in the College of Liberal and Creative Arts

  • Due to high GPA, was offered and succeeded in a graduate level course at SFSU taught by the Dean of the College of Liberal and Creative Arts, earning an A.

SWINBURNE UNIVERSITY OF TECHNOLOGY - MELBOURNE, AUSTRALIA

JULY 2015 - NOVEMBER 2015

  • Participated in a semester-long study abroad program

  • Maintained a high GPA while being a full-time student abroad